Privacy Policy

Thrive with Alice

Last updated: 16 April 2026

Data Controller: Armstrong Scales Coaching

Armstrong Scales Coaching ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you use the Thrive with Alice app ("the App"), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using the App, you acknowledge that you have read and understood how we handle your personal data.

1. Who We Are

Armstrong Scales Coaching is the data controller responsible for the personal data collected through the Thrive with Alice app.

Contact: [email protected]

Website: www.armstrongscalescoaching.com

2. What Data We Collect

2.1 Data You Provide Directly

Name and email address (when you create an account)

Payment information (processed securely by our payment provider; we do not store card details)

Profile information you choose to add

Communications you send to us (e.g. support enquiries)

Content you submit within community features, if applicable

2.2 Data Collected Automatically

Device information (device type, operating system, app version)

Usage data (features used, content accessed, session duration)

Log data (IP address, timestamps, error reports)

Cookies and similar tracking technologies (see Section 8)

2.3 Data from Third Parties

If you sign in using a third-party service (such as Apple Sign-In or Google Sign-In), we receive basic profile information (such as your name and email address) from that service, in accordance with their privacy policies.

3. How We Use Your Data

We use your personal data for the following purposes:

To create and manage your account

To provide access to courses, content, and coaching services

To process payments and manage subscriptions

To communicate with you about your account, purchases, and updates to the App

To send you marketing communications, where you have given consent (you can opt out at any time)

To improve the App and our services through analytics

To comply with our legal obligations

To enforce our Terms and Conditions and protect our rights

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

Contract: Processing necessary to provide the services you have purchased or signed up for

Legitimate interests: Improving the App, ensuring security, and preventing fraud

Consent: Sending marketing communications (you may withdraw consent at any time)

Legal obligation: Complying with applicable laws and regulations

5. How We Share Your Data

We do not sell your personal data. We may share your data with:

Service providers who assist in operating the App (such as hosting, payment processing, and analytics providers), who are contractually required to protect your data

The Mastermind platform, which powers the App's course delivery and client portal infrastructure

Apple and Google, in connection with in-app purchases and app distribution

Law enforcement or regulatory authorities, where we are legally required to do so

All third parties we work with are required to handle your data in accordance with applicable data protection laws.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymise your data within 90 days, unless we are required to retain it for longer to comply with legal obligations (for example, financial records which must be kept for 6 years under UK law).

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: to request a copy of the personal data we hold about you

Right to rectification: to request correction of inaccurate or incomplete data

Right to erasure: to request deletion of your data in certain circumstances

Right to restrict processing: to request that we limit how we use your data

Right to data portability: to receive your data in a structured, machine-readable format

Right to object: to object to processing based on legitimate interests or for direct marketing

Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [[email protected]]. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

8. Cookies and Tracking

The App and our website may use cookies and similar technologies to improve your experience, remember your preferences, and analyse usage. We use:

Essential cookies: necessary for the App to function correctly

Analytics cookies: to understand how users interact with the App (e.g. which content is most popular)

You can control cookie settings through your device or browser settings. Please note that disabling certain cookies may affect the functionality of the App.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encryption of data in transit, secure servers, and restricted access to personal data by our team.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

10. International Transfers

Some of our service providers may be located outside the UK. Where we transfer data internationally, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses or adequacy decisions.

11. Children's Privacy

The App is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected such data, please contact us at [[email protected]] and we will take steps to delete it promptly.

12. Links to Third-Party Services

The App may contain links to third-party websites or services. This Privacy Policy applies only to the Thrive with Alice app. We are not responsible for the privacy practices of third parties and encourage you to review their privacy policies before providing any personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via the App or by email. Your continued use of the App after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Armstrong Scales Coaching

Email: [email protected]

Website: www.armstrongscalescoaching.com

You also have the right to make a complaint to the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

Phone: 0303 123 1113

This Privacy Policy was last updated on 16 April 2026 and applies to all users of the Thrive with Alice app.